Packaging Restage SURF UK & OMO France
UK & France
Packaging Design
Project of Lonsdale Singapore
UK & France
Packaging Design
Project of Lonsdale Singapore
To disrupt the detergent category, Surf undertook a global packaging restage, beginning with the UK and France.
The brief: reimagine how the brand expresses joy through its distinctive fragrance benefit. Known for its vibrant visuals, Surf needed a fresh, more meaningful way to convey joy—one that reflected its new 12-hour fragrance technology, infused with 100% natural essential oils and mood-enhancing scents.
We placed the Surf logo at the heart of the design, surrounded by a radiant burst of florals that bloom upward—symbolizing the joyful release of fragrance as the pack opens. Through deep immersion into the world of scent, we crafted a design that captures both the botanical essence and uplifting spirit of Surf.
The brief: reimagine how the brand expresses joy through its distinctive fragrance benefit. Known for its vibrant visuals, Surf needed a fresh, more meaningful way to convey joy—one that reflected its new 12-hour fragrance technology, infused with 100% natural essential oils and mood-enhancing scents.
We placed the Surf logo at the heart of the design, surrounded by a radiant burst of florals that bloom upward—symbolizing the joyful release of fragrance as the pack opens. Through deep immersion into the world of scent, we crafted a design that captures both the botanical essence and uplifting spirit of Surf.