LUX x Disney Villains Limited Edition
APAC Market
Packaging Design
Project of Lonsdale Singapore
APAC Market
Packaging Design
Project of Lonsdale Singapore
LUX, the iconic global personal care brand synonymous with unapologetic female empowerment, partnered with Disney to reimagine legendary female villains. The brief: create a bold, lasting design language that transcends the IP, without relying on characters’ names or faces.
We embraced this challenge as a creative playground, delving into each villain’s world to extract visual and emotional cues. The outcome: three immersive fragrance stories, where scent and design converge to evoke the essence of each villain in a striking, iconic way.
Cinematic typography, thematic color palettes, and sensorial textures merge to deliver packs that are both visually captivating and powerfully empowering—celebrating fearless femininity with audacity and allure.
We embraced this challenge as a creative playground, delving into each villain’s world to extract visual and emotional cues. The outcome: three immersive fragrance stories, where scent and design converge to evoke the essence of each villain in a striking, iconic way.
Cinematic typography, thematic color palettes, and sensorial textures merge to deliver packs that are both visually captivating and powerfully empowering—celebrating fearless femininity with audacity and allure.
