Glenfiddich - Lunar New Year 2025
APAC Market

Travel Retail Design
Project of Lonsdale Singapore

To captivate and delight APAC travelers during Lunar New Year 2025, Glenfiddich introduced a limited-edition pack that masterfully wove together Occidental distilling heritage with the elegance and symbolism of Oriental traditions. The key visual story, “A Gift for Great Encounters,”became a celebration of shared cultures and the spirit of connection.

Glenfiddich sought to transform this vision into immersive travel retail installations across 12 sites in 7 airports throughout Asia. Each installation needed to bring to life the intricate details of Glenfiddich’s key visual while honouring the vibrancy of Lunar New Year and the brand’s iconic heritage.

Our vision for the installation was to transform the travel retail space into an immersive expression of Glenfiddich’s story.
By harmonizing product storytelling with refined design, we brought to life the essence of the brand while elevating gifting moments. The majestic Stag and Nine-Coloured Deer take center stage, surrounded by intricate elements like birds, florals, and the flowing Ribbon, which gracefully reflects the festive spirit.

Each limited-edition pack is proudly showcased alongside the bottle and complementary whiskey glasses, inviting travelers to explore and indulge.