LUX Himalaya
Unilever India
Awarded in ‘Transform Awards Asia 2023’:
• Best localisation of an international brand - Bronze
Packaging
Project of Lonsdale Singapore
Unilever India
Awarded in ‘Transform Awards Asia 2023’:
• Best localisation of an international brand - Bronze
Packaging
Project of Lonsdale Singapore
LUX has seized the opportunity to enter the bath and body segment in India by introducing the Essence of Himalayas range through its established and accessible brand. Leveraging the strong brand heritage, awareness, and iconic presence, LUX aims to reach a new consumer segment: younger, trendy urban consumers. This product innovation opens up a new market segment in India, catering to those seeking a more natural product with an indulgent and sensorial shower experience.
The premium packaging design with a tone-on-tone approach to varianting showcases the key
This successful e-commerce premium bath and body launch reinforces LUX's position as leader in the skin cleansing category.
The premium packaging design with a tone-on-tone approach to varianting showcases the key
This successful e-commerce premium bath and body launch reinforces LUX's position as leader in the skin cleansing category.
