Christine Natalia
Associate Creative Director
Singapore
Associate Creative Director
Singapore
Christine boasts over a decade of experience shaping iconic brands across consumer, hospitality, and retail.
She has played a key role in shaping luxury hospitality and F&B projects across Asia and beyond, creating distinctive Brand Identities and comprehensive Signage/Wayfinding Systems that enhance guest experience and reinforce brand storytelling.
In FMCG, she combines strategic thinking, creative innovation, and design mastery to elevate brands spanning from Personal Care, Home Care, F&B, Agriculture, and Pharmaceuticals.
She also brings extensive experience in retail, shaping premium spirits and luxury skincare brands through immersive brand environments and consumer experiences that resonate with audiences.
Her work has earned industry recognition and awards, reflecting her ability to create designs that are memorable yet commercially impactful. She blends storytelling, design craft, and leadership, consistently delivering bold, fresh, and strategically effective solutions across high-profile hospitality and multimillion-dollar commercial brands.
She has played a key role in shaping luxury hospitality and F&B projects across Asia and beyond, creating distinctive Brand Identities and comprehensive Signage/Wayfinding Systems that enhance guest experience and reinforce brand storytelling.
In FMCG, she combines strategic thinking, creative innovation, and design mastery to elevate brands spanning from Personal Care, Home Care, F&B, Agriculture, and Pharmaceuticals.
She also brings extensive experience in retail, shaping premium spirits and luxury skincare brands through immersive brand environments and consumer experiences that resonate with audiences.
Her work has earned industry recognition and awards, reflecting her ability to create designs that are memorable yet commercially impactful. She blends storytelling, design craft, and leadership, consistently delivering bold, fresh, and strategically effective solutions across high-profile hospitality and multimillion-dollar commercial brands.