Highland Resort
Japan
Branding Design
Project of HBA Graphics Singapore
Japan
Branding Design
Project of HBA Graphics Singapore
A simple and yet distinctive logo, created from a combination of the monogram “HR” and the hotel name. It is the most important element of the brand — a promise of quality, and acts as a universal seal across all communications.
Treated as a silhouette, elegant and sober, and dressed in gold, it is set against a deep blue background. This brings to mind a sense of wonder at the beauty and serenity of the shimmering lake at sunset.
Treated as a silhouette, elegant and sober, and dressed in gold, it is set against a deep blue background. This brings to mind a sense of wonder at the beauty and serenity of the shimmering lake at sunset.
