LUX Mood Fragrance Premium Body Wash
Packaging
Project of Lonsdale Singapore
Packaging
Project of Lonsdale Singapore
With the purpose of catering to the growing wellness demand among their Chinese consumers, LUX China launched their first premium body wash that is designed for social media and co-created with influencers. The new packs were launched primarily on social media sites (such as Douyin/ TikTok) along with influencer marketing.
Through creative ideation, design phases, and consumer tests, we explored pack concepts around mood-enhancement that also highlighted LUX’s fragrance benefit. Our final pack designs tell a series of stories that take you back to unforgettable memories in your life through captivating imagery and elegant scents.
Through creative ideation, design phases, and consumer tests, we explored pack concepts around mood-enhancement that also highlighted LUX’s fragrance benefit. Our final pack designs tell a series of stories that take you back to unforgettable memories in your life through captivating imagery and elegant scents.
