Ocean Health Gummies
Hyphens Pharma International Pte. Ltd.
Packaging
Project of Lonsdale Singapore
Hyphens Pharma International Pte. Ltd.
Packaging
Project of Lonsdale Singapore
To support young adults in taking the first steps in their selfcare journey, we worked with Hyphens Pharma International Ltd. to extend Ocean Health, a trusted and established Singapore health supplement brand, launch a new product range and format, Joyful Gummies.
We designed the range to build on Ocean Health’s strong brand equity, trustworthiness and reflect the brands 25-years of research in nutritional science expertise. Leveraging this, we created the Strategy, Visual Identity and Packaging Design to resonate with a younger audience as a friendly, healthier and accessible offer.
The tone-on-tone interlocking approach is heavily variant led, and represents the perfect fusion of thoughtfully blended nutrients and goodness packed in each gummy, while bringing about a sense of joy. Crafted icons communicate the formulation superiority (vegetarian, no added sugar, artificial sweeteners, no added gluten, no artificial colours), and the individual benefits of each variant are highlighted on pack, assuring the superior quality.
We designed the range to build on Ocean Health’s strong brand equity, trustworthiness and reflect the brands 25-years of research in nutritional science expertise. Leveraging this, we created the Strategy, Visual Identity and Packaging Design to resonate with a younger audience as a friendly, healthier and accessible offer.
The tone-on-tone interlocking approach is heavily variant led, and represents the perfect fusion of thoughtfully blended nutrients and goodness packed in each gummy, while bringing about a sense of joy. Crafted icons communicate the formulation superiority (vegetarian, no added sugar, artificial sweeteners, no added gluten, no artificial colours), and the individual benefits of each variant are highlighted on pack, assuring the superior quality.
