LUX 100th Anniversary (Limited Edition)
Packaging
Project of Lonsdale Singapore
Packaging
Project of Lonsdale Singapore
LUX is a market leader in the Middle East and Asia. For its 100th anniversary, it wanted to build its connection with women through a limited edition collection.
The challenge was to merge heritage with modern design in
a way that resonated across the generations of today’s beauty fans. The solution was a series of designs inspired by key art movements across every decade of LUX’s existence.
Four were selected for their distinctive look and the key moments in women’s progress they represented. The limited edition packaging was a best seller, attracting a new cohort
of customers in the process.
The challenge was to merge heritage with modern design in
a way that resonated across the generations of today’s beauty fans. The solution was a series of designs inspired by key art movements across every decade of LUX’s existence.
Four were selected for their distinctive look and the key moments in women’s progress they represented. The limited edition packaging was a best seller, attracting a new cohort
of customers in the process.
