LUX 100 Years Limited Edition
Singapore

Packaging Design
Project of Lonsdale Design Singapore

AWARDS:

Gold Winner at the Transform Diamond Awards 2026 for Best Use of Packaging.

Gold Winner at the Transform Awards Asia 2025 for Best Use of Packaging (Limited Edition)

Celebrating 100 Years of LUX Through Art

To mark LUX’s 100th anniversary, we created a limited edition packaging collection celebrating a century of beauty, self expression and women’s empowerment.

Inspired by iconic art movements across different eras, the collection reimagines LUX’s journey through four distinctive designs. From the crafted nostalgia of LUX Vintage, to the glamour of Art Deco, the expressive energy of Pop Art, and the simplicity of modern minimalism, each pack captures a different moment in the evolution of beauty and culture.

Colour, typography, illustration and tactile finishes bring each era to life, while maintaining a cohesive LUX identity across the collection.

More than a celebration of the past, the collection transforms 100 years of heritage into a contemporary expression of beauty, confidence and individuality.