Clarins Double Serum 9 Launch
APAC Market
Travel Retail Design & Activation
Project of Lonsdale Singapore
Photos courtesy of Clarins Travel Retail APAC Singapore
APAC Market
Travel Retail Design & Activation
Project of Lonsdale Singapore
Photos courtesy of Clarins Travel Retail APAC Singapore
Clarins Double Serum is a global cult favourite among beauty fans. For the launch of its updated formula, the 70-year-old brand wanted to appeal to a growing Travel Retail APAC demographic: travel hungry, tech-savvy Gen Z and millenialswho may not have seen Clarins as a brand for them.
From the concept, “The Power to Change the Skin’s Future”, the traditional travel retail experience was elevated with interactive digital touchpoints, personalized consultations, and a luxurious design drawing that would resonate with a younger audience. The experience deepened brand connection and drove engagement for Clarins in Travel Retail APAC.
From the concept, “The Power to Change the Skin’s Future”, the traditional travel retail experience was elevated with interactive digital touchpoints, personalized consultations, and a luxurious design drawing that would resonate with a younger audience. The experience deepened brand connection and drove engagement for Clarins in Travel Retail APAC.
