Origins by NTUC Fairprice
Singapore
Awarded in ‘Transform Award Asia 2022’:
• Best Brand Evolution (consumer) - Silver
• Best Visual Identity from F&B sector - Bronze
Branding & Packaging Design
Project of Lonsdale Singapore
Singapore
Awarded in ‘Transform Award Asia 2022’:
• Best Brand Evolution (consumer) - Silver
• Best Visual Identity from F&B sector - Bronze
Branding & Packaging Design
Project of Lonsdale Singapore
Through a complete identity and packaging design refresh, we overhauled NTUC Fairprice Origins’ brand visual identity to establish relevance and credibility in a world that’s on the lookout for healthier, more natural and accesible solutions.
We redeveloped Origin’s brand positioning and story, and ensured that the visual identity and packaging drivesthe naturality of the brand, while keeping the premiumness at the forefront. The evolved logo was crafted to anchor around the ‘Tree of Life’, reflecting the brand’s dedication to the entire sourcing process, from ‘root to fruit’. And the ‘rolling hills’ servees as a meaningful brand asset used both on and off pack, it creates a centrepiece of the new brand world that’s approachable, healthy, and naturally empowering.
We redeveloped Origin’s brand positioning and story, and ensured that the visual identity and packaging drivesthe naturality of the brand, while keeping the premiumness at the forefront. The evolved logo was crafted to anchor around the ‘Tree of Life’, reflecting the brand’s dedication to the entire sourcing process, from ‘root to fruit’. And the ‘rolling hills’ servees as a meaningful brand asset used both on and off pack, it creates a centrepiece of the new brand world that’s approachable, healthy, and naturally empowering.
