CN

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	<title>CN</title>
	<link>https://cnwstudio.com</link>
	<description>CN</description>
	<pubDate>Wed, 29 Oct 2025 22:11:47 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://cnwstudio.com/Home</link>

		<pubDate>Wed, 29 Oct 2025 22:11:47 +0000</pubDate>

		<dc:creator>CN</dc:creator>

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	<item>
		<title>Muziris</title>
				
		<link>https://cnwstudio.com/Muziris</link>

		<pubDate>Mon, 28 Sep 2020 02:46:42 +0000</pubDate>

		<dc:creator>CN</dc:creator>

		<guid isPermaLink="true">https://cnwstudio.com/Muziris</guid>

		<description>&#60;img width="2979" height="2046" width_o="2979" height_o="2046" data-src="https://freight.cargo.site/t/original/i/63d3226fc9a3ec0484408a533b72c2f23f705f4758c6638e3508b5469081e97b/Muziris_Postcard.jpg" data-mid="84172347" border="0"  src="https://freight.cargo.site/w/1000/i/63d3226fc9a3ec0484408a533b72c2f23f705f4758c6638e3508b5469081e97b/Muziris_Postcard.jpg" /&#62;


PORT MUZIRIS 

Kochi, India
Branding &#38;amp; Signage Design
Project of HBA Graphics Singapore


	Port Muziris is a boutique hotel located in Kochi, Kerala - India. It represents discovery and joy. Paying respect to the past whilst celebrating the present, port muziris invites you to live in the moment but relish the past.

The warm and human connection can be best managed through the narrative of Lila, the imaginary character who rediscover Port Muziris, that finds its expression in images, drawings, photographs and writings and is used as decorative and supporting elements through all the touchpoints the guest will encounter.Like FRAGMENTS OF MEMORY she pieces these elements together in lively drawings.


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&#60;img width="1073" height="715" width_o="1073" height_o="715" data-src="https://freight.cargo.site/t/original/i/318078eb9e6a1d8dbd5639c7a45cc1c99235e1fc1c5727c165f4364b5781daad/Muziris_GRWall.jpg" data-mid="84172425" border="0"  src="https://freight.cargo.site/w/1000/i/318078eb9e6a1d8dbd5639c7a45cc1c99235e1fc1c5727c165f4364b5781daad/Muziris_GRWall.jpg" /&#62;

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	<item>
		<title>LUX 100 Years</title>
				
		<link>https://cnwstudio.com/LUX-100-Years</link>

		<pubDate>Tue, 18 Mar 2025 12:15:32 +0000</pubDate>

		<dc:creator>CN</dc:creator>

		<guid isPermaLink="true">https://cnwstudio.com/LUX-100-Years</guid>

		<description>&#60;img width="4950" height="2784" width_o="4950" height_o="2784" data-src="https://freight.cargo.site/t/original/i/ccbd00e7a376989a7fb4e15a3adee773c17ddcfe6610157f009cf14fafd5c094/250124_LUX_100DieLine_RangeKV_SM_HR.png" data-mid="228640334" border="0"  src="https://freight.cargo.site/w/1000/i/ccbd00e7a376989a7fb4e15a3adee773c17ddcfe6610157f009cf14fafd5c094/250124_LUX_100DieLine_RangeKV_SM_HR.png" /&#62;


	LUX 100th Anniversary (Limited Edition)Packaging
Project of Lonsdale SingaporeTransform Awards Asia 2025Gold - Best Use of Packaging (Limited Edition)
	LUX is a market leader in the Middle East and Asia. For its 100th anniversary, it wanted to build its connection with women through a limited edition collection. 
The challenge was to merge heritage with modern design in 
a way that resonated across the generations of today’s beauty fans. The solution was a series of designs inspired by key art movements across every decade of LUX’s existence. 
Four were selected for their distinctive look and the key moments in women’s progress they represented. The limited edition packaging was a best seller, attracting a new cohort 
of customers in the process.
 

&#60;img width="2768" height="3476" width_o="2768" height_o="3476" data-src="https://freight.cargo.site/t/original/i/87936da5618ed5eb0980ec527db4279cb8330cbafef0d77f74ab11f86ea8d868/250127_LUX_100DieLine_ArtDeco_CN.png" data-mid="228640335" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/87936da5618ed5eb0980ec527db4279cb8330cbafef0d77f74ab11f86ea8d868/250127_LUX_100DieLine_ArtDeco_CN.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="4464" height="2508" width_o="4464" height_o="2508" data-src="https://freight.cargo.site/t/original/i/a6b4223ad482d470b899a82a6ce8bab01b602bc6812f3e4be8a2fefbe904ac07/250207_LUX_100DieLine_PopArt_CN.png" data-mid="228640338" border="0"  src="https://freight.cargo.site/w/1000/i/a6b4223ad482d470b899a82a6ce8bab01b602bc6812f3e4be8a2fefbe904ac07/250207_LUX_100DieLine_PopArt_CN.png" /&#62;&#60;img width="2768" height="3476" width_o="2768" height_o="3476" data-src="https://freight.cargo.site/t/original/i/28e432ae29ac1ced266036210d16162a69908ef8407dc038ea2e03d8e58b3366/250204_LUX_100DieLine_Vintage_SM.png" data-mid="228640336" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/28e432ae29ac1ced266036210d16162a69908ef8407dc038ea2e03d8e58b3366/250204_LUX_100DieLine_Vintage_SM.png" /&#62; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="2768" height="3476" width_o="2768" height_o="3476" data-src="https://freight.cargo.site/t/original/i/8ccb28ebca169d4d72ac1d95f75cc0ef93691b77f9517f787caef90ebfdcc528/250207_LUX_100DieLine_2000_DL.png" data-mid="228640337" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/8ccb28ebca169d4d72ac1d95f75cc0ef93691b77f9517f787caef90ebfdcc528/250207_LUX_100DieLine_2000_DL.png" /&#62;</description>
		
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	<item>
		<title>Glenfiddich</title>
				
		<link>https://cnwstudio.com/Glenfiddich</link>

		<pubDate>Wed, 30 Apr 2025 09:47:25 +0000</pubDate>

		<dc:creator>CN</dc:creator>

		<guid isPermaLink="true">https://cnwstudio.com/Glenfiddich</guid>

		<description>&#60;img width="2200" height="1238" width_o="2200" height_o="1238" data-src="https://freight.cargo.site/t/original/i/ef3f589e5cbfe60b5b95ae69a6a5ee6aaac2c0257190cc9b4524aa1aa4124d3f/Glenfiddich-LNY25-Guangzhou-T2Dep_V04_FRONT-DETAIL-a-copy.png" data-mid="231743143" border="0"  src="https://freight.cargo.site/w/1000/i/ef3f589e5cbfe60b5b95ae69a6a5ee6aaac2c0257190cc9b4524aa1aa4124d3f/Glenfiddich-LNY25-Guangzhou-T2Dep_V04_FRONT-DETAIL-a-copy.png" /&#62;


	Glenfiddich - Lunar New Year 2025
APAC MarketTravel Retail Design
Project of Lonsdale Singapore

	To captivate and delight APAC travelers during Lunar New Year 2025, Glenfiddich introduced a limited-edition pack that masterfully wove together Occidental distilling heritage with the elegance and symbolism of Oriental traditions. The key visual story, “A Gift for Great Encounters,”became a celebration of shared cultures and the spirit of connection.

Glenfiddich sought to transform this vision into immersive travel retail installations across 12 sites in 7 airports throughout Asia. Each installation needed to bring to life the intricate details of Glenfiddich’s key visual while honouring the vibrancy of Lunar New Year and the brand’s iconic heritage.

Our vision for the installation was to transform the travel retail space into an immersive expression of Glenfiddich’s story. 
By harmonizing product storytelling with refined design, we brought to life the essence of the brand while elevating gifting moments. The majestic Stag and Nine-Coloured Deer take center stage, surrounded by intricate elements like birds, florals, and the flowing Ribbon, which gracefully reflects the festive spirit. 
Each limited-edition pack is proudly showcased alongside the bottle and complementary whiskey glasses, inviting travelers to explore and indulge.


&#60;img width="2568" height="1456" width_o="2568" height_o="1456" data-src="https://freight.cargo.site/t/original/i/e58885ab4dcdd85a218a7d4a03641db1b45acf384375a0575192435211d35e3c/Screenshot-2025-04-30-at-6.03.34PM.png" data-mid="231743924" border="0"  src="https://freight.cargo.site/w/1000/i/e58885ab4dcdd85a218a7d4a03641db1b45acf384375a0575192435211d35e3c/Screenshot-2025-04-30-at-6.03.34PM.png" /&#62;&#60;img width="1848" height="1610" width_o="1848" height_o="1610" data-src="https://freight.cargo.site/t/original/i/1a0c2ec01a9e32839d9f088c60c00fe4240eccf7a214d50faa9d135e7947efbf/Screenshot-2025-04-30-at-5.52.01PM.png" data-mid="231743099" border="0"  src="https://freight.cargo.site/w/1000/i/1a0c2ec01a9e32839d9f088c60c00fe4240eccf7a214d50faa9d135e7947efbf/Screenshot-2025-04-30-at-5.52.01PM.png" /&#62;&#60;img width="2862" height="1608" width_o="2862" height_o="1608" data-src="https://freight.cargo.site/t/original/i/61aedd122a012c07c3df10cab76f5af4784aa5e2d774b2c0d5c9c5e38b48e7a4/Screenshot-2025-04-30-at-5.53.06PM.png" data-mid="231743111" border="0"  src="https://freight.cargo.site/w/1000/i/61aedd122a012c07c3df10cab76f5af4784aa5e2d774b2c0d5c9c5e38b48e7a4/Screenshot-2025-04-30-at-5.53.06PM.png" /&#62;
&#60;img width="2874" height="1610" width_o="2874" height_o="1610" data-src="https://freight.cargo.site/t/original/i/e33e592f6d5778f4ab517eb9e43e0c0adc86499b9c7af0a558f07ad183303acb/Screenshot-2025-04-30-at-5.52.44PM.png" data-mid="231743110" border="0"  src="https://freight.cargo.site/w/1000/i/e33e592f6d5778f4ab517eb9e43e0c0adc86499b9c7af0a558f07ad183303acb/Screenshot-2025-04-30-at-5.52.44PM.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>NWGBR</title>
				
		<link>https://cnwstudio.com/NWGBR</link>

		<pubDate>Mon, 28 Sep 2020 02:46:43 +0000</pubDate>

		<dc:creator>CN</dc:creator>

		<guid isPermaLink="true">https://cnwstudio.com/NWGBR</guid>

		<description>&#60;img width="1444" height="812" width_o="1444" height_o="812" data-src="https://freight.cargo.site/t/original/i/e6ccca48fe14cd9ff8109012a54eea2481dd0e2da2a40402c8cd53e2f88234d5/NWGBR_Giftbox.png" data-mid="84173042" border="0"  src="https://freight.cargo.site/w/1000/i/e6ccca48fe14cd9ff8109012a54eea2481dd0e2da2a40402c8cd53e2f88234d5/NWGBR_Giftbox.png" /&#62;


	New World Grand Bali ResortBali, Indonesia
Branding &#38;amp; Signage&#38;nbsp;
Project of HBA Graphics Singapore

	Inspired by the exquisite orchid flower, this direction explores the elegant floral element in a modern and contemporary way. The contour of Bali rice field is expressed in the line detailing of flower design. 

Elegant floral pattern with delicate strokes are trendy, as well as evoking a romantic atmosphere, expressing the fun, interesting side of the resort.


&#60;img width="1444" height="558" width_o="1444" height_o="558" data-src="https://freight.cargo.site/t/original/i/1a10a6279770ef2e4977b9e7eaed0575d3e252744b66ecb7e311e4aa0cdab419/NWGBR_Amenities.png" data-mid="84173037" border="0"  src="https://freight.cargo.site/w/1000/i/1a10a6279770ef2e4977b9e7eaed0575d3e252744b66ecb7e311e4aa0cdab419/NWGBR_Amenities.png" /&#62;
&#60;img width="1068" height="1328" width_o="1068" height_o="1328" data-src="https://freight.cargo.site/t/original/i/055a8b6465f815bc0557601e7c893b9842e4b0051315de923dcccc012f783206/NWGBR_Compendium.png" data-mid="84173039" border="0"  src="https://freight.cargo.site/w/1000/i/055a8b6465f815bc0557601e7c893b9842e4b0051315de923dcccc012f783206/NWGBR_Compendium.png" /&#62;
&#60;img width="2544" height="1324" width_o="2544" height_o="1324" data-src="https://freight.cargo.site/t/original/i/2f70ecf3bcbf73a27d4c294c7d3f37398d462bb3b680c0ba6438943bce2cdc9a/NWGBR_EntranceSign.png" data-mid="84173041" border="0"  src="https://freight.cargo.site/w/1000/i/2f70ecf3bcbf73a27d4c294c7d3f37398d462bb3b680c0ba6438943bce2cdc9a/NWGBR_EntranceSign.png" /&#62;

&#60;img width="2544" height="1334" width_o="2544" height_o="1334" data-src="https://freight.cargo.site/t/original/i/4070771dc18f297a1f514048a5023106ff832f261976c01aad36ee09bb6ca9d7/NWGBR_GRSIgn.png" data-mid="84173044" border="0"  src="https://freight.cargo.site/w/1000/i/4070771dc18f297a1f514048a5023106ff832f261976c01aad36ee09bb6ca9d7/NWGBR_GRSIgn.png" /&#62;
&#60;img width="1054" height="1320" width_o="1054" height_o="1320" data-src="https://freight.cargo.site/t/original/i/de8f4caf352e27d80caee7f981b1f9f18c342a5b8cf820f160b7219789266faf/NWGBR_Directional.png" data-mid="84173040" border="0"  src="https://freight.cargo.site/w/1000/i/de8f4caf352e27d80caee7f981b1f9f18c342a5b8cf820f160b7219789266faf/NWGBR_Directional.png" /&#62;
&#60;img width="1054" height="1320" width_o="1054" height_o="1320" data-src="https://freight.cargo.site/t/original/i/de8f4caf352e27d80caee7f981b1f9f18c342a5b8cf820f160b7219789266faf/NWGBR_Directional.png" data-mid="84173040" border="0"  src="https://freight.cargo.site/w/1000/i/de8f4caf352e27d80caee7f981b1f9f18c342a5b8cf820f160b7219789266faf/NWGBR_Directional.png" /&#62;
&#60;img width="2528" height="1326" width_o="2528" height_o="1326" data-src="https://freight.cargo.site/t/original/i/c050ce99b023f5d84fb14661d47a90d9784d560a382e447a8f017f91b77a2fee/NWGBR_BathroomSign.png" data-mid="84173038" border="0"  src="https://freight.cargo.site/w/1000/i/c050ce99b023f5d84fb14661d47a90d9784d560a382e447a8f017f91b77a2fee/NWGBR_BathroomSign.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>LUX Mood Fragrance</title>
				
		<link>https://cnwstudio.com/LUX-Mood-Fragrance</link>

		<pubDate>Tue, 29 Jul 2025 11:35:07 +0000</pubDate>

		<dc:creator>CN</dc:creator>

		<guid isPermaLink="true">https://cnwstudio.com/LUX-Mood-Fragrance</guid>

		<description>&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/74244cfce469631e510e20517f48256b548fc222cb8a621f488a8e33da0cb6c0/250306_2778LUX_GentleMonster_Bottle_KV_03_VT.png" data-mid="236387074" border="0"  src="https://freight.cargo.site/w/1000/i/74244cfce469631e510e20517f48256b548fc222cb8a621f488a8e33da0cb6c0/250306_2778LUX_GentleMonster_Bottle_KV_03_VT.png" /&#62;


	LUX Mood Fragrance Premium Body WashPackaging
Project of Lonsdale Singapore

	With the purpose of catering to the growing wellness demand among their Chinese consumers, LUX China launched their first premium body wash that is designed for social media and co-created with influencers. The new packs were launched primarily on social media sites (such as Douyin/ TikTok) along with influencer marketing. 
Through creative ideation, design phases, and consumer tests, we explored pack concepts around mood-enhancement that also highlighted LUX’s fragrance benefit. Our final pack designs tell a series of stories that take you back to unforgettable memories in your life through captivating imagery and elegant scents.  
 

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/aa225117b2d64583c0b3baf2a1f5ee7d0d24dd1b831c75fc9c37b1ebfc7930d7/250306_2778LUX_GentleMonster_Bottle_KV_01_VT.png" data-mid="236387071" border="0"  src="https://freight.cargo.site/w/1000/i/aa225117b2d64583c0b3baf2a1f5ee7d0d24dd1b831c75fc9c37b1ebfc7930d7/250306_2778LUX_GentleMonster_Bottle_KV_01_VT.png" /&#62;
&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/2599325dcbd90cf53a0854f3de9f9a1058851decf9301d1576dfd3b98158caf8/250306_2778LUX_GentleMonster_Bottle_KV_02_VT.png" data-mid="236387073" border="0"  src="https://freight.cargo.site/w/1000/i/2599325dcbd90cf53a0854f3de9f9a1058851decf9301d1576dfd3b98158caf8/250306_2778LUX_GentleMonster_Bottle_KV_02_VT.png" /&#62;

&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/fca81a400fed43d76a66b5e7c26d513bb1f0189a46266d9335be32bb7bf881bb/241218_2778LUX_GentleMonster_Postcard_KV_01_CN.png" data-mid="236387075" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fca81a400fed43d76a66b5e7c26d513bb1f0189a46266d9335be32bb7bf881bb/241218_2778LUX_GentleMonster_Postcard_KV_01_CN.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Excelsior</title>
				
		<link>https://cnwstudio.com/Excelsior</link>

		<pubDate>Mon, 28 Sep 2020 02:46:43 +0000</pubDate>

		<dc:creator>CN</dc:creator>

		<guid isPermaLink="true">https://cnwstudio.com/Excelsior</guid>

		<description>&#60;img width="1920" height="1281" width_o="1920" height_o="1281" data-src="https://freight.cargo.site/t/original/i/c2b1a8c73ad6931796174fbcc4899723ed2a12bf95e6b6e52c390a7d9d0faf17/EX_GRSign_Closeup.jpg" data-mid="84173548" border="0"  src="https://freight.cargo.site/w/1000/i/c2b1a8c73ad6931796174fbcc4899723ed2a12bf95e6b6e52c390a7d9d0faf17/EX_GRSign_Closeup.jpg" /&#62;


	Yangon Excelsior Hotel
Yangon, MyanmarSignage Design
Project of HBA Graphics Singapore

	This hotel was inspired by the machinery and print processes used not just during this era, but within this very building. Imagined a tale of Love, Romance &#38;amp; Tragedy that unfolded in the heigh days of the Steel Brothers Company that had, as its headquarters, the building that is today the new Excelsior Hotel. By imagining the past and creating a tale, we not only bring the past back to life, but we frame it in the present.

&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/53830a395938eef2c588e8ede1aa370ad8ccc6a18f8650cad19604b67b6bf2f2/EX_Lobby.jpg" data-mid="84173555" border="0"  src="https://freight.cargo.site/w/1000/i/53830a395938eef2c588e8ede1aa370ad8ccc6a18f8650cad19604b67b6bf2f2/EX_Lobby.jpg" /&#62;&#60;img width="1170" height="651" width_o="1170" height_o="651" data-src="https://freight.cargo.site/t/original/i/04a8765c52a1e6fac9e6520920ebee19a7e5bb0c25b09fbec740e3d794282659/EX_Directional.jpg" data-mid="84173552" border="0"  src="https://freight.cargo.site/w/1000/i/04a8765c52a1e6fac9e6520920ebee19a7e5bb0c25b09fbec740e3d794282659/EX_Directional.jpg" /&#62;&#60;img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/5418abdb5efc762e264ec2c37775fcb359f6439950c0c4ce6a62d26180b8217e/EX_GRSign.jpg" data-mid="84173554" border="0"  src="https://freight.cargo.site/w/1000/i/5418abdb5efc762e264ec2c37775fcb359f6439950c0c4ce6a62d26180b8217e/EX_GRSign.jpg" /&#62;&#60;img width="1170" height="857" width_o="1170" height_o="857" data-src="https://freight.cargo.site/t/original/i/894e0e87f85061c039e499a09539de1af5dae0ddb02603c075a5c2b05c72e6c9/EX_Number.jpg" data-mid="84173557" border="0"  src="https://freight.cargo.site/w/1000/i/894e0e87f85061c039e499a09539de1af5dae0ddb02603c075a5c2b05c72e6c9/EX_Number.jpg" /&#62;&#60;img width="1170" height="793" width_o="1170" height_o="793" data-src="https://freight.cargo.site/t/original/i/0ba1acc2b617e44e58d62bc9a5d4161554ecddf54b5173fde58ccec7af40557a/EX_GRCorridor.jpg" data-mid="84173553" border="0"  src="https://freight.cargo.site/w/1000/i/0ba1acc2b617e44e58d62bc9a5d4161554ecddf54b5173fde58ccec7af40557a/EX_GRCorridor.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Highland Resort</title>
				
		<link>https://cnwstudio.com/Highland-Resort</link>

		<pubDate>Wed, 30 Sep 2020 12:07:01 +0000</pubDate>

		<dc:creator>CN</dc:creator>

		<guid isPermaLink="true">https://cnwstudio.com/Highland-Resort</guid>

		<description>&#60;img width="1870" height="1164" width_o="1870" height_o="1164" data-src="https://freight.cargo.site/t/original/i/ab052bc8e17d082a03fae56c56984d7a3d50a96e191f485c0baace08b459cb7b/HR_Stationary.png" data-mid="84173884" border="0"  src="https://freight.cargo.site/w/1000/i/ab052bc8e17d082a03fae56c56984d7a3d50a96e191f485c0baace08b459cb7b/HR_Stationary.png" /&#62;


	Highland Resort
JapanBranding Design
Project of HBA Graphics Singapore

	A simple and yet distinctive logo, created from a combination of the monogram “HR” and the hotel name. It is the most important element of the brand — a promise of quality, and acts as a universal seal across all communications.

Treated as a silhouette, elegant and sober, and dressed in gold, it is set against a deep blue background. This brings to mind a sense of wonder at the beauty and serenity of the shimmering lake at sunset.
 

&#60;img width="1930" height="1194" width_o="1930" height_o="1194" data-src="https://freight.cargo.site/t/original/i/593efa9a15669d4dc05f690620c75fe74c5639d3459e2a4dffabe6ed0db43789/HR_Ipad.png" data-mid="84173886" border="0"  src="https://freight.cargo.site/w/1000/i/593efa9a15669d4dc05f690620c75fe74c5639d3459e2a4dffabe6ed0db43789/HR_Ipad.png" /&#62;&#60;img width="1870" height="1158" width_o="1870" height_o="1158" data-src="https://freight.cargo.site/t/original/i/72322ff39d0830279e8d43302587ed50acdd11687e4c5d87db45d492afd79bdd/HR_Amenities.png" data-mid="84173885" border="0"  src="https://freight.cargo.site/w/1000/i/72322ff39d0830279e8d43302587ed50acdd11687e4c5d87db45d492afd79bdd/HR_Amenities.png" /&#62;&#60;img width="1894" height="1170" width_o="1894" height_o="1170" data-src="https://freight.cargo.site/t/original/i/e23aee11957e0ccedfbda48048a4b86f48d17c16859ee86bbd5d6e975fbdaa40/HR_BusinessCard.png" data-mid="84173883" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e23aee11957e0ccedfbda48048a4b86f48d17c16859ee86bbd5d6e975fbdaa40/HR_BusinessCard.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>LUX Himalaya</title>
				
		<link>https://cnwstudio.com/LUX-Himalaya</link>

		<pubDate>Wed, 30 Sep 2020 12:53:23 +0000</pubDate>

		<dc:creator>CN</dc:creator>

		<guid isPermaLink="true">https://cnwstudio.com/LUX-Himalaya</guid>

		<description>&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/29a632448f30b064c752f19549d2d00c4214b140ee57a6f1aa1b9631db728e38/231002_LUX_Himalaya_KV.jpg" data-mid="212164062" border="0"  src="https://freight.cargo.site/w/1000/i/29a632448f30b064c752f19549d2d00c4214b140ee57a6f1aa1b9631db728e38/231002_LUX_Himalaya_KV.jpg" /&#62;


	LUX HimalayaUnilever IndiaAwarded in ‘Transform Awards Asia 2023’:&#38;nbsp; &#38;nbsp; • Best localisation of an international brand -&#38;nbsp;Bronze
Packaging
Project of Lonsdale Singapore

	LUX has seized the opportunity to enter the bath and body segment in India by introducing the Essence of Himalayas range through its established and accessible brand. Leveraging the strong brand heritage, awareness, and iconic presence, LUX aims to reach a new consumer segment: younger, trendy urban consumers. This product innovation opens up a new market segment in India, catering to those seeking a more natural product with an indulgent and sensorial shower experience.
The premium packaging design with a tone-on-tone approach to varianting showcases the key 
This successful e-commerce premium bath and body launch reinforces LUX's position as leader in the skin cleansing category.

&#60;img width="4942" height="4924" width_o="4942" height_o="4924" data-src="https://freight.cargo.site/t/original/i/7bbadfc16279258675d7508cedfcb065d5001c5a558b08328c718d963ed687c5/Lux_Himalaya-6.jpg" data-mid="212164065" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/7bbadfc16279258675d7508cedfcb065d5001c5a558b08328c718d963ed687c5/Lux_Himalaya-6.jpg" /&#62;&#60;img width="5040" height="5040" width_o="5040" height_o="5040" data-src="https://freight.cargo.site/t/original/i/be9da6c902289bf066d5baccbcdf4eff56011a11ec2cd063c9b868c41de14d51/Lux_Himalaya-10.jpg" data-mid="212164068" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/be9da6c902289bf066d5baccbcdf4eff56011a11ec2cd063c9b868c41de14d51/Lux_Himalaya-10.jpg" /&#62;
&#60;img width="4568" height="4568" width_o="4568" height_o="4568" data-src="https://freight.cargo.site/t/original/i/fb3ce6b6cafc5baeb2f3432a63c73e8ff0bfb9a662bdf458ea8ff79481f4b154/Lux_Himalaya-5.jpg" data-mid="212164074" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/fb3ce6b6cafc5baeb2f3432a63c73e8ff0bfb9a662bdf458ea8ff79481f4b154/Lux_Himalaya-5.jpg" /&#62;&#60;img width="4406" height="4647" width_o="4406" height_o="4647" data-src="https://freight.cargo.site/t/original/i/2372cb458a7c2c33d5bbd53b599f42fdb1ea92c7642417ec005d4dbe33501b56/Lux_Himalaya-4.jpg" data-mid="212164070" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/2372cb458a7c2c33d5bbd53b599f42fdb1ea92c7642417ec005d4dbe33501b56/Lux_Himalaya-4.jpg" /&#62;&#38;nbsp;&#60;img width="5562" height="5562" width_o="5562" height_o="5562" data-src="https://freight.cargo.site/t/original/i/cad0fc991f2f68d99b4860a9bd0f09b8aa157aa7f97305f36c9b7ffd33a1a987/Lux_Himalaya-3.jpg" data-mid="212164071" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/cad0fc991f2f68d99b4860a9bd0f09b8aa157aa7f97305f36c9b7ffd33a1a987/Lux_Himalaya-3.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>LUX Allure</title>
				
		<link>https://cnwstudio.com/LUX-Allure</link>

		<pubDate>Wed, 30 Sep 2020 13:21:53 +0000</pubDate>

		<dc:creator>CN</dc:creator>

		<guid isPermaLink="true">https://cnwstudio.com/LUX-Allure</guid>

		<description>&#60;img width="6262" height="3508" width_o="6262" height_o="3508" data-src="https://freight.cargo.site/t/original/i/a17d97ee6894f474baf78fa9f1b0cb1f25b8f16b270661b3b48eaa9d265d4b62/LUX_Allure_Jasmine_KV.jpg" data-mid="212165557" border="0"  src="https://freight.cargo.site/w/1000/i/a17d97ee6894f474baf78fa9f1b0cb1f25b8f16b270661b3b48eaa9d265d4b62/LUX_Allure_Jasmine_KV.jpg" /&#62;


	LUX Allure Restage
UnileverPackaging Design
Project of Lonsdale Singapore

	To supercharge the bar category Unilever LUX in India, which has always placed superior fine fragrance at the heart of the brand, has introduced science led innovation and a tangible triple-benefit formula of Vitamin C+E &#38;amp; Glycerine. 

To communicate this, the design approach for the bars incorporated the three key components: Performance, Fragrance, and Premiumisation.&#38;nbsp;To demonstrate performance, we created an ownable and distinct skincare identity through 'the smear', which represents Vitamin C&#38;amp;E. Here the single flower is nestled into the smear, creating a lock-up between fine fragrance and the skin benefit. We modernized fragrance, which remains at the heart of the brand, by heroing one distinctive flower, this aids in the elevation of fragrances superiority and lends on Skinification cues. Premiumisation: borrowing from premium skincare codes, we minimalised the design, and the amount of copy text on the front of the pack, and re-imagined it in a modern prescriptive way. We also modernized the Lux logo changing the colour to sophisticated rose gold.


&#60;img width="6262" height="3508" width_o="6262" height_o="3508" data-src="https://freight.cargo.site/t/original/i/62610b68330a18b1fa295ac0c9cf086ff70406d70e7ea64166ec4d45221f98d9/LUX_Allure_Rose_KV.jpg" data-mid="212165563" border="0"  src="https://freight.cargo.site/w/1000/i/62610b68330a18b1fa295ac0c9cf086ff70406d70e7ea64166ec4d45221f98d9/LUX_Allure_Rose_KV.jpg" /&#62;</description>
		
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